7. Influence – Robert B. Cialdini

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On iTunes at: itunes.apple.com

This classic book on persuasion will teach you how to become a skilled persuader and it will help you understand what motivates people to make decisions.

It’s a valuable resource if you want to learn how to be successful and that’s why it’s a must-read for anyone who works in business, but especially for marketeers.

There are a lot of wonderful books you can read if you want to learn how to be successful in business.

I just mentioned a few here but I’m sure that there are many more I could add to this list.2

Do you know any other influential business books?

Do tell!

Sources:

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