7. Influence – Robert B. Cialdini


On iTunes at: itunes.apple.com

This classic book on persuasion will teach you how to become a skilled persuader and it will help you understand what motivates people to make decisions.

It’s a valuable resource if you want to learn how to be successful and that’s why it’s a must-read for anyone who works in business, but especially for marketeers.

There are a lot of wonderful books you can read if you want to learn how to be successful in business. I just mentioned a few here but I’m sure that there are many more I could add to this list. Do you know any other influential business books? Do tell!



Explore more ...